Set-and-Forget Electric Pressure Cookers: Just a Marketing Gimmick?
The 21st century is all about convenience, especially in everyday activities such as cooking, cleaning, grooming products, etc. We have seen technology giving cooking a new meaning altogether through inventions like the Electric Pressure Cooker, Electric smoker and many more. Not only is the Electric Pressure Cooker said to be the beginners’ favorite (Opinions may vary amongst various consumers), it does not need constant attention that was quite necessary earlier. Its portability is an attractive feature, especially for when one would like to break the confines of their kitchens. The absence of fire along with multiple safety features help make the experience relatively carefree. The easy settings make the appliance quite manageable and simple to use. Plus, electric pressure cookers are relatively more environment-friendly than normal stove top pressure cookers.
As with everything, Electric Pressure cookers do have their disadvantages. The advanced technology makes them expensive. Unfortunately, they are also not very durable and thus getting damaged appliances repaired can add a lot to your bill. Apart from this, these cookers also require more time for cooking than the stove tops. Even though they are portable, they can only be used where there is an electrical outlet available.
However, one major drawback is the controversial feature, “Set, and Forget”.
We all can agree that cooking in itself is an art form and making art needs devotion. Even though electrical pressure cookers are more convenient than stove tops, they do not, necessarily, cook better quality food. These appliances do not have the human touch required for the art to flourish. They are, hence, appropriate just for simple recipes and not for elaborate dishes.
To get the accurate measurements done is a daunting task. With digital settings, there is not much flexibility leading to a lack of precision, which, in turn, can upset the balance of flavor, sometimes. Often, for a lot of recipes, special precautions need to be taken, before and during the cooking process which is not easy in electric pressure cookers. A lot of dishes often require preparations that are not possible or are quite difficult with these cookers.
The ‘Set and Forget’ aspect of the pressure cookers thus come with certain ‘Terms and conditions’. Still, people buy it because of the false advertising. Life has become fast, and not a lot of people have time for standing in front of the stove for a long time when they could be working, studying or tweeting. Nowadays, people need shortcuts, and they needed them yesterday. The ‘timer’ is everything. The advertisers use this fact to their advantage and make this their focal point. These companies, therefore, appeal to their no-time-to-lose target consumers to meet their sales quota.
What people fail to realize is that because of running after convenience, they are ignoring and preceding quality. They are blinded by the idea of effortlessness and are being disconnected with real food with real flavors. It is of paramount importance to understand that cooking can never be just ‘Set and Forget.’ It is much more than that.